April’s Economic Outlook highlights a shift in consumer dynamics that is reshaping growth patterns across North America. While overall demand remains resilient, it is increasingly concentrated among higher-income households.
At the same time, value-oriented behavior is expanding across all segments, including those still driving growth. This combination of financial divergence and behavioral convergence is changing how businesses must approach pricing, segmentation, and engagement.
Key insights:
- Real income growth is concentrated among higher-income households
- Lower-income consumers continue to face elevated inflation pressure
- Retail spending growth is narrowing to fewer consumers
- Value-seeking behavior is increasing across all income groups
Watch the full outlook video to understand what this means for your business.
